Crisis Communications Playbook

Crisis Communications Playbook

What do you do when you discover one of your employees has behaved inappropriately?
How do you respond when people challenge your business practices on social media?
What do you do when you get a customer complaint?
The list could go on.

Using experience and nous to assess and respond to live issues, based on the specific set of circumstances is absolutely the way to go in an emerging crisis.

Recently however, clients have asked us to compile a “playbook” of responses for the most frequent and reputationally damaging issues, after we’ve completed a reputational risk audit of their competitors and the wider sector.

A playbook is more than collating your “lines to take” or communications responses. Done well, this live document should become part of the Communications Team’s armoury with which you can effectively respond to issues as they develop. The playbook provides important insight such as :

  • stakeholders, reactions and patterns in their responses
  • social media activity including trends, keywords used and priority channels
  • topics which cause the most activity
  • duration of interest
  • key journalists
  • as well as the existing communications to help build a response

All too often the post-crisis sands of time slip away and soon the next issue is upon you. Taking time to stop and reflect on how you responded and what you can learn should be part of the ‘playbook’.

By taking a quick and thorough sweep of actions post-issue you will assess; did we get our message out there or are we just repeating the same old tired platitudes which don’t cut it with our customers / stakeholders.

Questions to ask post-event are:

  • did our last response achieve our objective
  • are our response times working
  • are the comms consistent with commitments made in the past
  • is now the time to review our corporate key messages to make them better reflect our current reality and after effects of an issue

Your playbook is the bible you refer to so the next time you’re challenged about the business, you approach it kitted up with knowledge from previous experiences as well as a starting form of words to use in response.

Background image by Joanna Kosinska , book composition by Studio JERO

Media & Presentation Training 2.0

Media and Presentation Training with Mangold Consultancy

As TV news anchors around the world set up studios in their homes with teleprompters, specialist lighting, makeup and HD broadcast cameras; interviewees must also up their game. "News" needs experts, spokespeople and human stories more than ever and the best people you will see and hear, the ones who get invited back, have received media & presentation training – even if they are speaking from a laptop in their living room. Continue reading “Media & Presentation Training 2.0”

How do you keep communicating when the crisis is never-ending?

Coronavirus - Crisis Communications

I have seen some brilliant emails and posts in the last few days – from my local Indian restaurant, Haweli, to Sainsbury’s, to other small business owners like me.  It doesn’t matter if you’re big or small; clear, regular and relevant communications are critical.

As we all adjust to the new “normal” personally and “business as usual” professionally, it occurred to me that there are some really simple tips for communicating in a crisis.

Continue reading “How do you keep communicating when the crisis is never-ending?”

“Be Kind” – Yorkshire Tea’s reputation management masterclass

Rishi Sunak "Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew."

Take one senior politician, one well-known and much-loved brand, and add social media. Stir together and what do you get?

That’s right, the perfect recipe for a Twitter storm.

That’s exactly what happened to Yorkshire Tea this weekend when Rishi Sunak MP, the Conservative MP for Richmond (in North Yorkshire as it happens) shared an image of himself making a cup of tea, standing next to a giant bag of the famous Yorkshire brew.

Continue reading ““Be Kind” – Yorkshire Tea’s reputation management masterclass”

Customer service – You say it best when you say nothing at all

Customer Services

We all have foibles when it comes to good service. Loud background music in your favourite restaurant – no thanks. Unsuitable substitutes in an online shop or a sell-by date less than 24 hours after it arrives. To me, these are like sour milk in my tea. A complete turn off, which could turn me to the Oat-side.

Continue reading “Customer service – You say it best when you say nothing at all”

Facebook: can I trust you again? A personal perspective.

Over the last 10 years my trust in Facebook has been eroded

When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.

Over the last 10 years though that trust has been eroded. Continue reading “Facebook: can I trust you again? A personal perspective.”

Kudos to my ex colleagues at BBC Watchdog

BMW

Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.

The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it.  There are often multiple business objectives which reach far beyond being featured on the programme.  Continue reading “Kudos to my ex colleagues at BBC Watchdog”

Reputation management – where any business (big or small) should start from

Reputation Management Mangold Consultancy

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”

Caught in the crossfire? Is a bad brand association risking your reputation?

Bad brand association

If you look at the risks to your business (via a risk audit) you’ll discover potential threats lie within your workforce, your suppliers, your processes, your equipment and perhaps even your premises. Identifying those threats and planning how to handle them is a huge step forward in managing your corporate reputation.

But what about the threats that lie outside your business? What happens when companies or personalities you’re affiliated to suffer a fall from grace? Do nothing and it looks like you don’t care or worse, condone their bad behaviour. Act and you may risk further damage. So how do you protect your business and respond in the right way? Continue reading “Caught in the crossfire? Is a bad brand association risking your reputation?”

How NOT to give a statement: a lesson from the Russian poisoning story

A lesson from the Russian poisoning story

Yesterday, the Government’s Chief Medical Officer Prof Dame Sally Davies made a statement. An important statement for any of the 500 or so people who had visited the restaurant and pub in Salisbury where trace amounts of the substance used to poison ex-Russian spy Sergei Skripal and his daughter were found.

Now I don’t live in Salisbury.  But my gut feeling, if I did, is that any advice about possible nerve agent contamination is probably worth listening to.

Continue reading “How NOT to give a statement: a lesson from the Russian poisoning story”